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The Sky is the limit

Facebook, Instagram, TikTok, LinkedIn… which one??

All these platform have become increasingly popular and are commonly used not only communicate, but also to read up on the latest news and look at trending articles and stories. Because of this, most of these platforms have created brilliant ways in which brands can create awareness and advertise to all their users.

The Facebook, Twitter, LinkedIn and Instagram databases contain information users have submitted, making marketing campaigns highly targeted in terms of demographics, gender, age, business role and even relationship status.

Similar to Google, they work on a cost per click basis and the goals can be predetermined in terms of what you want to achieve.  Targets can include getting followers or Likes, or users can be taken straight through to a landing page on your site.  Other goals. like conversions, can be set up too.

Adverts are made visible in various ways – Timelines, on the right-hand side of the page or in trends.

All adverts are optimised for mobile and costs for clicks are generally low.

We don't have a choice on whether we DO social media. The question is HOW WELL we do it.

~ Erik Qualman